Wayfinding - A Whole Systems Approach to a Better Everything


Most people want to use better systems or frameworks to develop their strategies, their businesses and projects. But the systems we have now are not integrated or adaptive enough. We are still stuck in rigid, drop-down systems that are unable to adapt to changing human and natural environments. You may have an adaptive mindset but if you are still working with a rigid model, then you are sailing into the wind.

Wayfinding begins with knowing and fully describing your island of success. Then asking who is on my canoe? To think about your team as whole human beings with families, aspirations, pasts and interests that could contribute to this island of success, to also partners on to your canoe. Our whole-systems approach involves developing wisdom individually and in the group, developing grit and courage in the team.

Wayfinding - an Indigenous Legacy

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Wayfinding comes from a genealogy of knowledge passed down through Pacific star navigators and ocean voyagers.

From many guiding conversations with navigator Hoturoa Barclay-Kerr from Aotearoa (New Zealand) and by voyaging on the ocean aboard Haunui, Faumuina Felolini Tafunai created a wayfinding model that has become lens for all our design work. Faumuina is an award-winning journalist and a Fellow with the Edmund Hillary Fellowship.

Often people use the metaphor of roadmaps. But when you are pioneering, there is no road. In Samoa, there is a saying: “You cannot change the way the wind is blowing, but you can change the way your canoe is facing.”

Wayfinding links us to our Pacific ancestors, their genius and pioneering attitude. We feel their energy and faith. We hope others may look to it also.

"Don't pray for good weather. Pray for courage."
- Mau Piailug, Master Navigator

Wayfinding Case Studies

We do our work through developing wayfinding case studies for business, international development, mental health, classrooms, media and this is just the beginning. Why case studies? Because we feel that defining 'best practices' is flawed. It stops you from fully understanding the environment you are in and realising both the limits and potential of that environment.

Do you see ways that Wayfinding can help guide your organisation? Drop us a line and let's start a conversation.

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Our Slipstream

Faumuina Felolini Maria Tafuna'i

Faumuina is the daughter of Mau'u Lopeti and Nivaga Mau'u from Samoa. She is the mother of Oliver, wife to the late and humble Patrick Tafuna'i, and partner to the passionate Papua New Guinean Micheal Dom. Her background is in media, long-form journalism, and development communications. She oversees all Flying Geese projects. She specializes in the empowerment of indigenous peoples, and has won international awards in agricultural journalism. She is also the first Pacific Island person to become an Edmund Hillary Fellowship Fellow.

Navigator and Leadership Guru Hoturoa Barclay-Kerr

Management Coach and Capability Development Maestro Janyne (Dottie) Morrison

Website Ninja and Digital General Chris Parnell

Graphic Designer and Aesthetic Master Greg Dodds

Video Storyteller and Intern Grasshopper Tayla Sumner

Our Clients

We have had the honour of working for dedicated organisations that are trying to develop and apply social, economic and environmental solutions to this planet we call home. Contact us to talk about your next project.

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Further ARTs
Waikato Tainui