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Welcome to the creative canoe of Faumuina Felolini Maria Tafuna’i. This is my portal for various adventures such as Wayfinding, Communication Strategies, and Cultural Coaching.

Our Slipstream

Faumuina Felolini Maria Tafuna'i

Faumuina is the daughter of Mau'u Lopeti and Nivaga Mau'u from Samoa. She is the mother of Oliver, wife to the late and humble Patrick Tafuna'i, and partner to the passionate Papua New Guinean Micheal Dom. Her background is in media, long-form journalism, and development communications. She oversees all Flying Geese projects. She specializes in the empowerment of indigenous peoples, and has won international awards in agricultural journalism. She is also the first Pacific Island person to become an Edmund Hillary Fellowship Fellow.

Navigator and Leadership Guru Hoturoa Barclay-Kerr

Management Coach and Capability Development Maestro Janyne (Dottie) Morrison

Website Ninja and Digital General Chris Parnell

Graphic Designer and Aesthetic Master Greg Dodds

Video Storyteller and Intern Grasshopper Oliver Tafuna'i


"Don't pray for good weather. Pray for courage."
- Mau Piailug, Master Navigator

COVID-19 had disrupted the world - from how we connect to each other, how we move about, how we do business and even what we consider as wealth. One thing above all is certain, is that we will be experience massive changes, whole system shifts that will rock our societies.

Wayfinding is a strategic framework designed by ocean voyager and Edmund Hillary Fellow Faumuina Felolini Maria Tafuna'i. It was designed specifically for changing environments and builds business' ability to work to a vision and take on the skills of navigation. It has been used with many types of businesses, start-ups, business schools, and international development programmes.

UNDP Recommendation: "Strengthen and popularize the Wayfinding method used by Women in Business Development in resilience assessment and leadership training of the organic farmers to adapt modern tools of business development to the indigenous culture... As part of the participatory approach, the Wayfinding method inevitably leads to national and local mastership and to the sustainability of development actions."

Indigenous Genius

Wayfinding comes from a genealogy of knowledge passed down through Pacific star navigators and ocean voyagers.

From many guiding conversations with navigator Hoturoa Barclay-Kerr from Aotearoa (New Zealand) and by voyaging on the ocean aboard Haunui, Faumuina Tafunai created a wayfinding model that has become lens for all our design work. In Samoa, there is a saying: “You cannot change the way the wind is blowing, but you can change the way your canoe is facing.” It is especially true now in 2020.

How we work

We do our work through developing wayfinding workshops for business, international development, mental health, classrooms, media and this is just the beginning. We offer digital and in-person workshops. We also offer one-on-one mentoring.

Do you see ways that Wayfinding can help guide your organisation? Drop us a line and let's start a conversation.

Our Clients

We have had the honour of working for dedicated organisations that are trying to develop and apply social, economic and environmental solutions to this planet we call home. Contact us to talk about your next project.

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Further ARTs
Waikato Tainui